Phone charging lockers offer mobile charging services through a rental model. With the widespread use of smartphones and increasing reliance on mobile devices, the rental power bank market has become an emerging business trend. Investors want to know how to launch a portable charger station business in Europe and America to seize market opportunities.

1. What is the Power Bank Rental Station Market Like in Europe and America?

Power bank stations provide portable charging solutions for short-term rental. Users can rent as needed and return the devices at different locations, solving the issue of low battery in electronic devices outdoors. The use scenarios and frequency of phone charging stations are increasing. The devices are widely deployed in public places such as restaurants, entertainment venues, transportation hubs, and shopping centers, making it convenient for users to rent and return anytime, anywhere, meeting urgent charging needs.

Carrying bulky power banks or looking for sockets everywhere no longer meets the demand for convenient charging. Mobile charging stations are more convenient, ready to use on the go, and meet the instant charging needs of users. Also, buying a power bank is costly and often ends up unused, whereas using a power bank vending machine is pay-as-you-go, making it more economical. These devices cover everyday consumer and public places like malls and restaurants, allowing users to rent them easily and conveniently.

According to the latest data from Statista, the United States will have about 322 million internet users by 2025, with a coverage rate of 94.44%. The U.S. ranks third in the world in terms of online user base, behind China and India. Moreover, internet usage continues to grow and is expected to reach around 337.67 million users by the end of 2029.

However, in North America, public charging infrastructure coverage is relatively low, and it is time-consuming and difficult to find charging spots in daily or emergency situations. Traditional charging methods are not convenient. Users urgently need rental power banks to provide convenient and safe mobile charging solutions. This opens up vast development opportunities for the North American power bank rental station market.

The North American power bank market is expected to grow from USD 3.05452 billion in 2023 to USD 6.87018 billion in 2030, with a growth rate higher than the global average. Shared power banks can gain more traction in the North American market.

The top five countries with the highest smartphone penetration rates are: the U.S. at 82.2%, the U.K. at 79.8%, France at 78.8%, Germany at 78.8%, and Italy at 77%. The growing demand for mobile charging is driving rapid growth in the European power bank sharing market.

In Europe, electronic device penetration is high. People use mobile phones for communication, work, education, and entertainment. Due to prolonged and frequent use, users need to charge their phones often. Cell phone charging stations provide convenient, on-demand charging services for mobile device users.

Users can rent and use mobile phone charging stations by scanning a QR code via camera, app, payment code, or using POS terminals, NFC (Apple Pay / Google Pay / Samsung Pay) to pay. They can then return the device at any location of the same brand.

The European market values environmental protection and sustainability. Power bank rental, as an innovative model that replaces purchasing with renting, brings convenience to European residents. The European fast charging power bank market is expected to grow from USD 2.59904 billion in 2023 to USD 5.71134 billion in 2030, indicating a promising market outlook.

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2. How to Seize the Business Opportunities of the Power Bank Station Market in Europe and America?

• Thriving Tourism Industry and Strong Demand for Mobile Charging

Europe and America have flourishing tourism industries. Investors can prioritize deploying power bank charger equipment in areas with dense tourist traffic such as airports, train stations, famous attractions, theme parks, museums, large hotels, and resorts. Additionally, to accommodate tourists from different countries, mobile charger power banks need to support multiple languages and major international payment methods.

Tourists use their phones frequently, which drains the battery quickly. Investors can also partner with travel agencies and car rental companies to provide mobile charging rental services during trips and rentals, solving tourists’ battery anxiety.

• High Charging Demand at Large Events and Exhibitions

Large events and exhibitions often attract many attendees, causing an explosive increase in charging demand. Investors can establish in-depth cooperation with organizers of music festivals, sports events, international exhibitions, and commercial launches.

According to the event theme or brand organizer’s needs, customize the appearance of the power bank/station or the promotional interface of the app to effectively promote the brand event and attract more participants. Deploy waterproof power bank stations at outdoor events to serve users and precisely match the scene requirements.

Events and exhibitions are short-term, requiring investors to efficiently deploy various operations (themed customization services) within a short timeframe, track event progress, and ensure service quality.

• Cooperate with Local Merchants

Placing power bank charging stations in venues not only provides convenience to customers but also opens a new revenue channel through rental services. Customers who enjoy convenient charging services may be more likely to stay longer in the store, indirectly boosting sales and forming a virtuous cycle.

Display merchant promotions on mobile charging station devices or apps. Send emails about new product launches and promotions, set up personalized push notifications, and ensure users receive the latest updates quickly, encouraging in-store visits and increasing the likelihood of becoming long-term active customers.

Collaborating with local merchants enables investors to expand the market faster, increase phone charging station coverage, and improve profitability.

Mobile Phone Charging Stations in Europe and America: Environmental Awareness and Market Acceptance

European and American users have strong environmental awareness and are more willing to choose products and services that meet daily needs while reducing resource waste and pollution. Using power bank wireless chargers reduces the need for purchasing and electronic waste. Also, short-term use through rental is more cost-effective.

The shared economy is mature in Europe and America, with high consumer trust and reliance. When cell phone charging stations enter these markets, they can quickly gain consumer recognition. Technologies such as solar charging and fast charging can help investors better expand in the European and American markets.

Through advanced technologies and refined user needs, promote the widespread application of battery charger power banks in Europe and America. Although power bank chargers started later in these regions, the market size is growing rapidly.

3. How to Start a Power Bank Rental Station Business in Europe and America?

Product Selection and Customization

Hardware considerations include whether the product types are diverse, whether the commercial charging station technology platform offers flexible hardware solutions, and whether the products can adapt to different environments and venue needs across countries/regions.

Payment methods in European and American countries are mainly credit cards, PayPal, etc. Portable cell phone chargers generally need to be equipped with various POS systems to suit local user habits. For specific application scenarios (e.g., music festivals, night markets, beaches), it is necessary to develop special features such as waterproofing and emergency power supply to better meet actual local needs.

Software should focus on whether the platform supports multiple languages and its R&D capabilities, and whether it has rich customization experience in power bank sharing stations. The platform must have continuous technological development capacity, as this directly affects the long-term operation of the power bank station business.

Venue Expansion and Cooperation

Prioritize high-traffic areas such as shopping malls and airports. Deeply cooperate with merchants through leasing or revenue-sharing models, sign agreements, and maintain long-term deployment advantages of quality outlets.

Operations, Maintenance, and Management

Ensure automatic inspection and maintenance of equipment, rapid fault response, and maintain 98% device uptime.

Continuous Optimization and Iteration

Improve product services based on specific needs, optimize the business model, and expand profitability. Expand service coverage, prioritizing high-potential cities.

Summary

Europe and America have large and growing numbers of internet users, but low coverage of public charging facilities. Users urgently need convenient and safe charging solutions. Driven by high smartphone penetration and frequent use of mobile devices, the power bank rental market in Europe and America has huge growth potential.

Focusing on the developed tourism industry in these regions, prioritize deploying charging power station outlets in tourist-dense areas. Through localized operations and cooperative strategies, investors can leverage differentiation to capture the European and American power bank charging station markets and achieve business growth.

May 21, 2025